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Audi of America
Interactive Mural
Consisting of 8 - 55" touchscreens in a 2x4 configuration and 2 - 55" touchscreens in a 1x2 configuration, this digital mural allows users to explore the various cutting edge technology that Audi integrates into their product lines. The mural is bursting with content which includes video, animation, imagery, and interactive activities.
The experience also included a Bronze Telly Award winning sizzle video called "Race to Road" which highlighted various Audi technology that transfers from their racing vehicles to their production line.
Client /
Audi of America
Role /
Creative Director
Agency Partners /
Inhance Digital
Year /
2014
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